who we are
Our mission
Through no fault of their own, more than four million dogs end up in shelters and breed rescue organizations every year, and nearly half of them never find a place to call home. Our mission is to help those dogs by providing grants to 501(c)(3) shelters and rescue groups—and by encouraging dog adoption.
in the news
See how the Foundation helps shelters
Our Annual Report provides a detailed picture about the Foundation and the shelters we’re helping.
View our Annual Report
Now accepting grant applications
Funding opportunities available for eligible shelters and breed rescue organizations. Read More
From shelter dogs to family dogs, see how these dogs adjust to their new lives.
Watch Now
The Foundation has its roots in The PEDIGREE® Adoption Drive, a campaign initiated in 2005 by PEDIGREE® Brand. This annual adoption drive—active in the United States, Canada, the United Kingdom, and Ireland—has helped raise awareness of, and funds for, dogs in need. The PEDIGREE® Adoption Drive was also featured in an episode of the hit TV series The Celebrity Apprentice®. In 2007, PEDIGREE® Brand created The PEDIGREE Foundation to further help the cause.